After the 12th Africa Magic Viewers’ Choice Awards, former Big Brother Nigeria housemate Queen Mercy Atang posted an open letter on Instagram calling on Multichoice and Africa Magic to add a night to the AMVCA schedule dedicated to Nigerian entrepreneurs.
Atang began the post by addressing the platforms that raised her profile: "Hello Multichoice @africamagic @multichoice_group. An open letter to the platform that gave me visibility." She thanked the organisers for the invitation and the visibility the AMVCA provided, and said she was excited to have attended the ceremony.
She wrote that the awards already include a Cultural Day and other pre-award events, and used that fact to pitch a new, complementary showcase: "Just a thought since we already have the AMVCA Cultural Day and other special events before the main award night, would it be possible to create a special night dedicated to entrepreneurs in Nigeria to showcase their brands, creativity, and impact?"
Atang described the proposed event as a formal, high-profile opportunity to highlight business owners and their work. "Imagine AMVCA Nigerian Entrepreneurs Night. Massive, classy, and inspiring," she wrote, suggesting the awards could broaden their platform beyond film and television to spotlight entrepreneurship.
She framed the idea as part of an emerging trend in which entrepreneurs are already finding space at high-profile entertainment events. "I’m beyond excited to have made an appearance at the just-concluded AMVCA, and even more excited to see how business entrepreneurs have embraced this trend even before @tiannahsplacempire and I officially made it," she wrote, linking the proposal to a wider movement she says is already underway.
The timeline is simple: the suggestion came publicly, on Instagram, after the 12th AMVCA. Atang closed the message with a light personal note, writing, "Let me go home and pray on it ooo," underlining that the idea is both earnest and informal — a pitch from a visible AMVCA attendee rather than a formal policy proposal.
The obvious tension in the post is practical: AMVCA already stages pre-award programming, but whether Multichoice and Africa Magic will treat entrepreneurship as an official strand of programming is a separate decision the platforms have not been asked to make in the post itself. Atang set out the concept and its appeal; she did not outline logistics, partners, selection criteria or how such a night would sit alongside existing events.
What happens next is now plainly on the table. Atang has put a named, specific idea in front of the companies that run the AMVCA. The ball is with Multichoice and Africa Magic to decide whether to take a formal proposal forward and to map how entrepreneurs would be selected, celebrated and supported at a dedicated night.
For now, the record is straightforward: Queen Mercy Atang used her Instagram platform after the 12th Africa Magic Viewers’ Choice Awards to thank organisers and to urge the creation of an AMVCA Nigerian Entrepreneurs Night as a classy, high-profile way to showcase Nigerian brands — and she signed off with, "Let me go home and pray on it ooo." That public ask is the news; whether it becomes an AMVCA event will depend on the response from Multichoice and Africa Magic.
