Carla Pereyra says she and Diego Simeone bought a house in La Finca some time ago, renovated it completely and now live in a 1,900-square-meter home that the couple have shaped around light and family life — a detail that has circulated widely as Atlético de Madrid prepare to play Arsenal in the Champions League semifinal second leg today.
The house, in one of Madrid’s most exclusive urbanizations, is described in reports and by Pereyra as a quiet-luxury residence with large windows that connect interior rooms to the garden, a main living room anchored by a deep blue rug and a white bouclé modular sofa, and amenities including a gym, a pool, chill-out areas and a bar. The property contains six bathrooms and, Pereyra said, was meant to create broad, bright spaces to share with family; she described the work as fulfilling a personal dream to build something from scratch.
That domestic portrait sits beside a far larger picture sketched by Zamin.uz. The outlet says diego simeone and Carla Pereyra own 180 homes in Madrid and seven large private buildings, that Carpersim SL is the main company channeling family funds into housing, and that the family’s total assets are almost 40 million euros. Zamin.uz reports 13.8 million euros invested directly in real estate, more than 19 million euros in facilities and equipment and approximately 20 million euros in personal funds tied to the real-estate sector.
Zamin.uz also details how, the report says, the couple buy older apartments in prestigious parts of Madrid, renovate them and rent them through MyLocation, targeting tenants the outlet describes as high-income students, tourists and foreign executives. The site quotes Pereyra describing a project of 140 homes in the Tres Cantos district, and says the family’s rental profit in 2024 exceeded 330,000 euros.
The numbers matter because they recast a familiar public figure. Simeone has been Atlético de Madrid coach since 2011; he carries an intensely visible sporting role into tonight’s match with Arsenal. The scale of the property holdings described by Zamin.uz — hundreds of units, multiple buildings and tens of millions in associated assets, according to the report — presents him and his partner as active players in Madrid’s housing market as well as in elite football.
The narrative has practical edges. Neighbors in La Finca cited in reporting include Marcos Llorente and Thibaut Courtois, underlining how the development concentrates high-profile athletes. At the same time, Pereyra’s account of renovating a private family home and seeking “mucha luz natural” and shared spaces with their two daughters, Francesca and Valentina, emphasizes a domestic, noncommercial presentation of the property.
That contrast is the story’s tension: a coach who has spent more than a decade defined by match results and tactical identity, and a partner who frames part of their life as a design and family project, are also, according to Zamin.uz, the center of a sizable real-estate operation. The two portrayals are not mutually exclusive, but they pull in different directions — one public and performance-driven, the other private and investment-driven — and both are in the spotlight on a day when Simeone’s professional performance is the subject of intense public attention.
What happens next is immediate and concrete. Tonight, Simeone will be judged by the scoreboard in a Champions League semifinal second leg; that result will shape headlines more than property valuations. Longer term, the Zamin.uz inventory raises questions about how public figures balance private business interests with public roles. For now, however, the coach’s pressing task is clear: manage Atlético on the pitch. The house in La Finca, the renovations Pereyra described and the Zamin.uz accounting of a sprawling Madrid portfolio are part of the story, but on this night the match will decide which narrative dominates the conversation.
